What we do
We help you grow your wealth and reach your financial goals — all while staying true to your values. Through personalised investment advice, carefully chosen Sharia-compliant investments, and tax-efficient accounts, we make halal investing simple and accessible.
​Personalised investment advice
​We take the time to understand your unique goals, investment timeline, and comfort with risk, creating a Sharia-compliant investment plan tailored just for you.
Sharia-compliant investments
Your money is invested in halal funds from trusted global providers like HSBC and BlackRock. Each fund is reviewed and approved by qualified Islamic scholars.
Tax-efficient accounts
​We use tax-friendly ISAs, LISAs and pensions to help your money grow smarter and keep more of what you earn.
But it’s not just about what we do — it’s how and why we do it that sets us apart.
Our mission
We’re a purpose-driven investment company with a clear mission: to empower the UK’s Muslim community by making ethical, long-term wealth building truly accessible. Our approach goes beyond simply offering Sharia-compliant products — we prioritise your goals, keep our fees low, and focus on steady, patient growth tailored to you.
Why we’re different
Purpose
Empowering the UK’s Muslim community through ethical investing.
Client-first​
We prioritise growing your wealth, not our fees.​​
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Advice-led
Your strategy is personalised to your goals and comfort with risk.
Long-term​
We focus on patient, disciplined investing.
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Why you can trust us
​Trusting someone with your money is a big decision — here’s how we protect you.
Authorised
Our company is authorised and regulated. Your money is protected by the Financial Services Compensation Scheme (FSCS).
Nominee Accounts
​Your money is held securely with authorised and regulated custodians, separate from our company’s finances — so we never have direct access to your cash.
Sharia Oversight
Funds are regularly reviewed by qualified Islamic scholars to ensure ongoing compliance with Sharia principles.
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Built on Trust
Our business has grown largely through word of mouth — a testament to the trust our clients place in us.
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